Who Is The Target Audience For Apple Watch?

What age group does Apple target?

Here’s who’s buying what at Apple (AAPL), according to Slice: — A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34.

— Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers..

Where is Apple’s biggest market?

ChinaThe world’s most populous nation is now the biggest market for devices such as Apple’s iPhone and those running Google’s Android operating system, as a new report has China surpassing the U.S. for the total number of smart devices in operation.

How much of Apple sales come from China?

That year, China accounted for 25 percent of Apple’s total revenue. By 2019, that number had declined to 17 percent and might drop further depending on how quickly the COVID crisis recedes.

iPhoneThe iPhone is Apple’s most popular product, selling 46.89 million units in the fourth quarter of 2018. Apple’s other signature products, the iPad and the Mac computer, sold 9.67 and 5.3 million respectively in the same quarter.

Why was Apple so successful?

Apple’s success is also due to the high quality of its products. … With these quality products, Apple has become a Love Mark brand. The products produced by the company are so high quality that even though they sell millions of products in the world, the defective products are almost nonexistent.

Which country buys most iPhones?

ChinaChina is the country where people used the most iPhones, followed by Apple’s home market the United States – at that time, 228 million iPhones were in use in China and 120 million in the U.S.

Who is Apple’s audience?

The Trends of Apple’s Target Market Demographics The average age of an Apple customer is 35-44. 1 in 4 people in the 18-34 age demographic express a strong interest in purchasing an Apple product at some point in the next 6 months.

What is Apple demographic?

Apple Is Mostly White and Male, According to Its First Diversity Report. Apple, the latest tech company to reveal its workforce demographics, said Tuesday that its U.S. staff is 55% white, 15% Asian, 11% Hispanic and 7% black. Two percent of workers are multiracial, and another 9% did not declare their race.

How does Apple segment their customers?

Market segmentation is based on variables such as behavior, demographics (e.g., gender, age, education, and income), geography, and psychographic characteristics, or those based on lifestyle and personality.

What age group uses Apple products the most?

According to research conducted by Slice Intelligence in 2015 (cited by CNN Tech), a higher percentage of customers who purchase Macbook Air are aged between 25-34. This was confirmed by another article which states that 2 out of every 5 Mac users are younger than 34.

Who are Apple’s biggest customers?

The US remains Apple’s biggest market According to the company’s 2019 SEC filing, the country alone accounts for 45% of Apple’s revenue.

How do you target customers?

10 Steps To Target And Connect With Potential Customers…Survey Customers. … Research Your Competitors And Find Out Who Their Customers Are. … Target Ads. … Smart Social Media. … Respond To Every Email, Tweet, Facebook Comment, And Phone Call; Adjust Yourself As Necessary. … Affiliate Marketing. … Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles.More items…•

Who is Nike’s target audience?

Nike’s target market is largely consumers ages 15–45.

What is Apple’s unique selling point?

Apple’s unique selling point gets right to the point that they stand out from other phone companies by offering a simple, user-friendly interface; sleek, appealing design; and vibrant, beautiful display.

Why do people buy Apple products?

They make the consumer feel good about themselves. This is probably one of the biggest reasons why I think that people love Apple. It’s because they make the consumer feel like they are better person for having the product. The story that they convey throughout their marketing is a powerful one.